Snkckers FanPage

Snickers Fan page-

Are you interested to know what people talking about Snickers Chocolate and Godiva Chocolate?

Snickers chocolate bar reviews are 4.5/5, and the sayings of fans are #snickerschocolatedoessatisfy. 

"The variety of textures keep this chocolate bar interesting. The chewy nougat with delicious caramel and peanuts surrounded by milk chocolate bring this bar together nicely. I love when they add nuts to a chocolate bar because it cuts down on some of the sweetness. In my opinion this chocolate bar is satisfying and keeps hunger at bay." 

Snickers vs Godiva on YouTube

Snickers- Snickers brand is famous on YouTube channel and it has 22,469 subscribers and has posted 35 videos on YouTube channel. They have joined YouTube on March 12, 2009 and its channel has 5,192,800 views. They usually post videos about different flavours of Snickers. Here is the screenshot of its channel.

Godiva- Godiva has also an official page on YouTube channel and it has 7,795 subscribers. They joined YouTube on October 8, 2005 and its channel has 2,049, 332 views. This page is also linked with others channels like Kinda TV and Godiva Japan. Its channel has 136 videos in total. They mostly post videos of recipes, chocolate collections, events etc. Here is the screenshot of its channel.

Snickers vs Godiva on Twitter

Snickers- Snickers is very famous brand on Twitter and it has 10.9k tweets on their page. They have 325k followers and 578 likes on their page and they are also following 300 people/pages. They mostly tweet within 2-3 days. They joined Twitter on June 2009 and have posted 1,552 photos and videos in total. Their recent posts are based on their new flavors like almond and peanut  butter. Here is the screen capture of their page.

Godiva- Godiva is also very famous brand on Twitter and it has 6,560 tweets, 715 following, 49.2k followers and 3,092 likes on their page. They mostly tweet within 3-4 days and Godiva Chocolatier Inc., is the leading manufacturer of premium-quality chocolates sold worldwide. They joined Twitter in February, 2009 and here is the screen capture of its page.

Snickers vs Godiva on Facebook

Snickers -

Snickers is very famous chocolate on Facebook with 10,182,490 followers and 10,476,561 likers. 

Snickers has almost 8,964 photos and 73 videos on Facebook. This is typically a food and drinks company and has many different types of flavours. Some of the latest posts are based on different BOLD ways to satisfy your hunger and snickers chocolate is also linked with some of the games advertisements. Here is the screenshot of the Facebook  page.

Godiva-  

Godiva is also famous on Facebook with 589,931 followers and 619,377 likes. 

Godiva has almost 1,313 photos and 92 videos on Facebook page. This is typically a food and drinks company has many different types of chocolate designs, flavours etc. Some of its latest posts are based on online shopping and some days like women's day and valentines day. Here is the screenshot of Facebook  page of Godiva.

  

content marketing campaign

Content marketing campaign  

·         The most successful campaign for Hershey’s is ‘Hershey kisses marketing campaign’. This is a product name which families can easily afford.

          

           Hershey’s kisses

                                                                            

·         The successful campaign for M&M’s is ‘Better with ‘M’ campaign’. This is a 30 second television commercial which shows that how its chocolates make moments more fun and delicious.

  

    Better with ‘M’

      I will choose Hershey brand to come up with a new content marketing campaign. In this campaign I will launch a product to promote it more on high level. Following are some details of launching a campaign:

·         Launching a Hershey milk chocolate with some lucky coupons to families for a trip to country on its every social media sites.

·         The idea to do this campaign is to promote brand and to make family.

·         My audience is families and kids.

·         I will make a website for this which can easily help to straight go to this product. As the Hershey’s reputation my goal is to get around 1 million likes and followers. I would make a YouTube channel of this campaign so people will know more and by posting videos it is easy to promote it. My motive is to get thousands of subscribers. I will provide a link to direct go this campaign online.

·         I am planning to launch this campaign on Christmas’s eve because most of the individuals like to travel during Christmas week.

·         Social strategy platforms:

o   Facebook

o   YouTube

I am thinking of promoting it on this two social sites because most of the individuals are on Facebook and YouTube.

·         This campaign will attract people because nowadays people like to travel to different countries ad this is the best opportunity for them to see the world because this is a seven day trip. This campaign will help to promote Hershey’s product and would engage people in it.

fan influencers, pages of hersher and M&M's

Hershey’s Fan pages on different social media sites

There are fan pages and channels on Facebook and YouTube which has posted a video about Hershey’s chocolate. The channels and its link are following:

·         Hershey kitchens Arabia

https://www.youtube.com/channel/UCOICzzkoBOYSCmHnJ7M-XNg

This channel has posted 155 videos on its YouTube channel. All videos are based on Hershey’s product and its manufacturing. It has around 4.8k subscribers.

·         Hershey’s kitchen

https://www.youtube.com/user/HersheysKitchens

This channel provides a variety of information about Hershey’s product that how it’s made, tons of recipes and ideas. It has 7k subscribes and posted 40 videos on YouTube.

There is a fan page of Hershey on Facebook named Hershey chocolate world. It has around 480k+ likes on its page and 470k followers.

Magazine

The New York Times magazine has wrote about the Hershey chocolate that ‘who made the Hershey chocolate bar’. Link is below:

·         http://www.nytimes.com/2013/01/13/magazine/who-made-that-hershey-bar.html

M&M’s

Fan page channels

·         Surprise fun TV

This channel has posted video of M&M’s candies which has more than 55 million views and it has around 2.5 million subscribers. This famous video is based on showing different varieties of candies and its collection.

Link of video:

https://www.youtube.com/watch?v=_TlKCKZD6kQ      

         

Magazine

In US magazine, there was a celebrity news that is based on promoting its white chocolate. There was one news that ‘white chocolates M&Ms are here to stay, Will hit stores in May 2017’.

Link:

·         https://www.usmagazine.com/celebrity-news/news/white-chocolate-mms-are-here-to-stay-will-hit-stores-in-may-2017-w473359/

According to inbound links, fan pages and influencers M&M’s has strongest page links and other marketing strategies because as compared to Hershey’s it has more viewers, followers and likes on every social media site.

Hershey vs M&M's on youtube

Hershey’s vs M&M’s on YouTube

 Hershey’s has 30k+ subscribers on YouTube. Most of their videos has under 20k views. Its channel has more than 30 million views.

The one most successful video and which has views in millions is ‘Summertime Appreciation’. This video has near about 7 million views and was based on children surprising their community art teacher by giving gift and eating Hershey chocolate and candies.

The video was published on July3, 2017 and made Hershey chocolate more famous through video because this video helps Hershey company to promote its products.

Most of the videos are commercials and industry related videos. It has posted 113 videos on its YouTube channel. The link of its channel and successful video is posted below:

Channel

·         https://www.youtube.com/user/hersheys/featured

Video

·         https://www.youtube.com/watch?v=payAG7k58h8

Hershey has also linked to its other channels such as Hersheyskitchen and CelebrateWithHershey. In its description, it is written that from last 100 years Hershey making people happy with their different types of chocolates and its products.

M&M’s

M&M’s has more subscribers (50k+) as compared to Hershey. It has posted 690 videos on its YouTube channel in which most of their videos are commercials and funny based. Its channel has more than 95 million views.

The most successful video has around 1 million views as we see from their last 25 posted videos. It was published on October19, 2016. The average of posting a video is once in a month.

The keyword sentence of video is:

M&M’s can perfectly take showers without losing colour. What’s your excuse?

Link of video

·         https://www.youtube.com/watch?v=74Ku9bLPCRs

It has provided some of their featured channels which are following:

·         The Hall of Advertising

·         The WME Forever

·         Max Goes Fourth

Link of YouTube channel:

·         https://www.youtube.com/user/MandMsCommercials/featured

Hershey vs M&M's on Twitter

Hershey’s vs M&M’s on Twitter

Hershey on twitter has around 213k followers and around 6k followings. Most of the posts are based on promoting their product through small clips and photos. Hershey has twitted around 18k times and they joined the twitter in the year of 2011. It tweets around average of once in two days.

The most successful tweet is their small video which is based on winter Olympics through which they are promoting their product HERSHEY’S GOLD. In this video they have around 200k+ view, around 300 likes and only 13 comments. This post is successful because it is made through Olympics which is very famous in all over the world and which can easily help then to promote their product in different countries.

The keyword sentence on the tweet is:

‘Thank you, @TeamUSA, for an amazing #WinterOlympics! #TasteTheGold #HersheysGold’

 

                         Hershey’s                                                          M&M’s

M&M’s

It has around 90k+ followers and 599 following. It has more likes than Hershey’s on its page. Most of its tweets based on attracting people towards its products that’s why they always tweet or post animated videos and photos so that children can attract towards them. It has tweeted approximately 9000 times and it has joined twitter before Hershey in the year of 2008.

The most successful tweet is a video which has 100k+ views which is made on how M&M’s candies are made and why they not melt in hand. This tweet is their successful tweet because it has more views than others tweets and it is based on how candies are made.

The keyword sentence of their successful tweet is:

‘Here’s why @mmschocolate’s candies never melt in your hand’

 

                       

Hershey vs M&M's on facebook

Blog post # 1

Hershey vs M&M’s on Facebook

Hershey chocolate has around 9.8 million likes and 9 million followers on Facebook. Most of the Hershey’s post are based on the new products that they are launching and provides different videos to promote their chocolates. Every video has 100k+ views on Facebook. Hershey use child slaves to get their cocoa in some videos.

Hershey also posted some of their products which are following:

·         Creamy milk chocolate bar

·         Whole almond bar

·         Special dark bar

·         Cookies ‘n’ crème drops

The two most recent successful post of Hershey are following:

·         The first post has 600k+ views on their video.  In this video their keyword sentence is   ‘Class is back in session, but Hershey’s and the power of chocolate never left’. Around 100 people has shared this post.

·         The second one is also a video which has around 400k views and 40 shares. In this video they are promoting their new product (NEW HERSHEY’s cookie + bars). The keyword sentence is ‘Your new favourite afternoon snack is available now in the chocolate aisle!’

                                 
        Hershey’s                                                           M & M’s

M& M’s

M & M’s chocolate USA page has more than 10 million likes and around 10 million followers. Whereas M & M’s Canada page has only 180k likes and followers. They posted their videos in different ways to attract people and to promote their product.

The two most recently successful posts are:

·         The first video which they posted on Valentine’s Day has more than 1 million views. In this video they have told people about the recipe to make sweet buns.

·         The second one is a photo of its candies in which their keyword sentence is                  ‘How many purple M&M’s can you find?’

Both the brands has used the 50/50 rule in promoting their product because everyone use this rule because sometimes consumers change their mind so companies use this rule.

Content marketing idea for KitKat:

KitKat used Instagram and amplified its ad campaign amongst the target market.

KitKat used Instagram to connect with the audience in other countries like India. This lead to a rise in the association and the campaign idea became successful. Now, around 12 million KitKat fingers are sold all around. They ran campaign for about 2 months and it came up with very good results. The campaign included series of pictures and videos for the advertisement by the Beverage Company putting up different hashtags like #breaktime, #KitKatbreak etc. it was an amazing stuff that included people partying while having KitKat, or enjoying music, or travelling, clicking pictures, etc.

The page that talks to us about the campaign is named as DIGIPERFORM.

And the name of this website is digiperform.com.

Take a look at the page’s screenshot down below:

The link for the page is : http://digiperform.com/how-kitkat-amplified-its-ad-campaign-among-the-target-market-through-instagram/

One another page that talks about KitKat campaigns is referral candy. It has so many key points telling how KitKat became popular worldwide and became a favourite snack of all.

It explains kit Kat’s creative digital engagements with other brands that took it to an other level. This is how the page looks like:

      The link to the page is: https://www.referralcandy.com/blog/kit-kat-marketing-strategy/

Here I would like KitKat to come up with more exciting campaign which will attract customers inclusive of promotional and advantageous schemes like pick a coupon and win the KitKat vouchers etcetera.

Fan pages, influencers, inbound links for both brands.

There are some KitKat fan pages on social media. There is one KitKat website which is not official but seems to be a fan page.

      The link for the website is : https://www.kitkat.ph/

The second one is the KitKat page on a website describing features of the kitkat of how it got popular and why is it world’s famous and favourite snack.

      The link for the page is : https://www.referralcandy.com/blog/kit-kat-marketing-strategy/

      The name of the blog is referral candy.

      Here is the screen capture of the page: