SEO AUDIT BRAND A VS BRAND B

 

Title: SEO AUDIT

Written by: SANDEEP KAUR

Subtitle: Lindt Lindor and Butterfinger

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers.

SEO Audit	Brand A	Brand B
Screen Captures of both Brand’s home pages:
1.     URL:	http://www.lindt.ca/en/shop/our-brands/lindor-ca	https://www.butterfinger.com/
2.     Page Title	Lindt Lindor	Butterfinger
3.     Meta Description	Browse our range of Lindor chocolate here; discover the current range of Lindor chocolates including delicious chocolate truffles, cornets, bars and more.	Official website of Butterfinger candy bars, peanut butter cups, and bites. Learn more about the all American classic that can never be replaced.
4.     Meta Keywords :	content="" />	content="" />
5.     Structural elements:  H1, H2, H3	H1= Lindor H2= none H3=none	H1= none H2= none H3="title">Butterfinger<sup>&reg;</sup> Crisp</h3>
6.     Bold/Strong tags and 7.     Italic/em tags	None	6. Recipes</b></h3> 7. none
8.     Alt Text	<link rel="alternate" hreflang="en-GB" href="http://www.lindt.co.uk/shop/our-brands/lindor">	"Butterfinger" src="/Images/butterfinger-logo.png" />
9.     Page Load Time (estimate or use Moz)	3 second	2 second
10.  Call-to-action:	Perfect for your everyday and make your moments special and entertaining	It show us that buy this chocolate it is crunchy and crispy.
11.  Anchored Text:	Lindt Group Career English Find Us Contact Us	·  blondies  ·  mug cake  ·  truffles  ·  shortbread cookies
12.  Mobile Friendly: Yes/No	Yes	Yes
13.  Social Media: (List all SM icons on the home page.

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

According to the survey chocolates are in demand between 50 to 75 percent. In March 2017 Lindt share increase slightly but butterfingers not, it was constant.

 

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Lindt:  1. Lindt chocolate flavors

            2. Lindt Lindor prices

             3. Lindt chocolate truffles

Butterfinger: 1. Butterfinger candy bar cake

                        2. Nestle Butterfinger bar

                        3. Butterfinger delight

Summary:

Brand A’s strengths are it has high brand loyalty and it has great taste and packaging

Brand B’s strengths are they have strong social media platform and it is not as sweet but tasty

Areas that need improvement Lindt has to do strong their social media platform

The keyword sentences found on the sites were taste, butter, healthy, chocolates, milk, bar, quality, quantity, ingredients, cocoa, sweet, dream, melting, care, delicate.

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

Butterfinger has strongest SEO than Lindt Lindor. Yup there are so many surprises such as I thought people buy Lindt more than Butterfinger but Butterfinger is better than Lindt. It was good to know more facts about the google trends.

References

Brand Name A.

(2018). Retrieved from lindt : http://www.lindt.ca/en/

Brand Name B. (2018). Retrieved from butterfinger: https://www.butterfinger.com/

(2017). Retrieved from LSI keywords: https://lsigraph.com/

(2018). Retrieved from lindt : http://www.lindt.ca/en/

(2018). Retrieved from butterfinger: https://www.butterfinger.com/

(2018). Retrieved from gogle trends: https://trends.google.com/trends/

(2018, 02 13). Retrieved from butterfinger chocolate: view-source:https://www.butterfinger.com/

 

 

SEO AUDIT BRAND A VS BRAND B

This is a template.  Remember to remove sample titles, subtitles and content.

Title: SEO Audit

Written by: Sehajpreet Kaur

Subtitle: Snickers and Godiva

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers as it helps in making your website easy for both users and search engine robots to understand.

SEO Audit	Brand A	Brand B
Screen Captures of both Brand’s home pages:	(Snickers, n.d.)	(Godiva, n.d.)
1.     URL:	https://www.snickers.com/Product/Snickers	http://www.godiva.com/
2.     Page Title	Snickers	Godiva
3.     Meta Description	"Welcome to the official SNICKERS® Brand site. You’re not you when you’re hungry™. SNICKERS® satisfies."	"Send the most indulgent gourmet chocolates, truffles, holiday gifts and more. Delivering personalized chocolate gifts & baskets for over 80 years. "
4.     Meta Keywords :	"Snickers,Candy,Snickers Bar,Candy Bars,chocolate,chocolate candy,chocolate bars,snickers chocolate,mars candy,mars chocolate,peanuts,nougat,caramel,nougat candy bar,candy products,mars candy,mars chocolate,mars snickers,candy bars with peanuts,oldest candy bars,most popular candy,most popular candy bars"	"godiva, godiva chocolate, chocolate truffles, chocolate gift baskets"
5.     Structural elements:  H1, H2, H3	<h1>  ">Snickers</a> <h2>Snickers<sup>&reg;</sup></ <h3>So original it brings original meaning to the word original.	H1- none <h2><div class="featured-category-content"> <h3>-</path></svg>
6.     Bold/Strong tags and 7.     Italic/em tags	<b>For prizing and complete details, see Official Rules at <a target='_blank' href='http://www.eata.snickers.com/en-us/Rules'>www.eata.snickers.com <i>- none	<b>FREE STANDARD SHIPPING ON ORDERS OVER $60, <i>- none
8.     Alt Text	alt="share on twitter"	alt="Valentine's Day Catalog"
9.     Page Load Time (estimate or use Moz)	2 Sec	2 Sec
10.  Call-to-action:	The website tells us to share its content on Facebook and Twitter and like the page on Facebook.	The website looks very attractive and tells to register or sign up.
11.  Anchored Text:	·         Back Home ·         Share ·         Like	·         Search ·         Gift Cards ·         Stores ·         Rewards ·         Experience Godiva ·         Godiva Cares
12.  Mobile Friendly: Yes/No	Yes	Yes
13.  Social Media: (List all SM icons on the home page.	·         Facebook ·         Twitter	·         Facebook ·         Twitter ·         Instagram ·         Pinterest ·         Google Plus ·         You tube

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

Ans- The results that are obtained from google trends are that snickers brand is less fluctuating and Godiva remains constant. It is seen that people have more interest in Snickers chocolate rather than Godiva after 29 Oct, 2017. (Google Trends , n.d.)

 

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSI Graph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

·         Snickers- snickers bar price, snickers ingredients, snickers bar nutrition

·         Godiva- Godiva chocolate truffles, Godiva chocolate store, Godiva dark chocolate (LSI Graph, n.d.)

Summary:

Brand A’s strengths are that it has popular brand name, great taste and packaging, and is also perceived as health bar.

Brand B’s strengths are that they are high premium quality chocolate and has wide variety of selection.

Areas that need improvement are that Snickers need to improve their advertisement and Godiva has to improve their production timing as it consumes a lot of time in manufacturing.

The keyword sentences found on the sites were snickers, candy, snickers bar, peanuts, nougat, nougat candy bar, most popular candy bars, candy bars with peanuts, candy products, Godiva, Godiva chocolates, chocolate truffles, chocolate gift baskets.

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

Ans- It is difficult  to compare between both of the brands because both brands are famous in the market and both of them have good taste but we can say that snickers have more sales than Godiva in the  market and their were no surprises.

APA Citation Sample (in alphabetical order):

References

Godiva. (n.d.). Retrieved from http://www.godiva.com/

Google Trends . (n.d.). Retrieved from https://trends.google.com/trends/explore?q=chocolate,snickers,godiva

LSI Graph. (n.d.). Retrieved from https://lsigraph.com/analysis/?aweber=1

Snickers. (n.d.). Retrieved from https://www.snickers.com/Product/Snickers

 

PLEASE NOTE, THIS IS A TEMPLATE.  REMEMBER TO REMOVE AND MODIFY ALL SAMPLE DATA, TITLES, CONTENT AND INFORMATION PRIOR TO SUBMITTING.