fan influencers, pages of hersher and M&M's

Hershey’s Fan pages on different social media sites

There are fan pages and channels on Facebook and YouTube which has posted a video about Hershey’s chocolate. The channels and its link are following:

·         Hershey kitchens Arabia

https://www.youtube.com/channel/UCOICzzkoBOYSCmHnJ7M-XNg

This channel has posted 155 videos on its YouTube channel. All videos are based on Hershey’s product and its manufacturing. It has around 4.8k subscribers.

·         Hershey’s kitchen

https://www.youtube.com/user/HersheysKitchens

This channel provides a variety of information about Hershey’s product that how it’s made, tons of recipes and ideas. It has 7k subscribes and posted 40 videos on YouTube.

There is a fan page of Hershey on Facebook named Hershey chocolate world. It has around 480k+ likes on its page and 470k followers.

Magazine

The New York Times magazine has wrote about the Hershey chocolate that ‘who made the Hershey chocolate bar’. Link is below:

·         http://www.nytimes.com/2013/01/13/magazine/who-made-that-hershey-bar.html

M&M’s

Fan page channels

·         Surprise fun TV

This channel has posted video of M&M’s candies which has more than 55 million views and it has around 2.5 million subscribers. This famous video is based on showing different varieties of candies and its collection.

Link of video:

https://www.youtube.com/watch?v=_TlKCKZD6kQ      

         

Magazine

In US magazine, there was a celebrity news that is based on promoting its white chocolate. There was one news that ‘white chocolates M&Ms are here to stay, Will hit stores in May 2017’.

Link:

·         https://www.usmagazine.com/celebrity-news/news/white-chocolate-mms-are-here-to-stay-will-hit-stores-in-may-2017-w473359/

According to inbound links, fan pages and influencers M&M’s has strongest page links and other marketing strategies because as compared to Hershey’s it has more viewers, followers and likes on every social media site.