Friday, 23 March 2018

Hershey vs M&M's on Twitter


Hershey’s vs M&M’s on Twitter
Hershey on twitter has around 213k followers and around 6k followings. Most of the posts are based on promoting their product through small clips and photos. Hershey has twitted around 18k times and they joined the twitter in the year of 2011. It tweets around average of once in two days.
The most successful tweet is their small video which is based on winter Olympics through which they are promoting their product HERSHEY’S GOLD. In this video they have around 200k+ view, around 300 likes and only 13 comments. This post is successful because it is made through Olympics which is very famous in all over the world and which can easily help then to promote their product in different countries.
The keyword sentence on the tweet is:
‘Thank you, @TeamUSA, for an amazing #WinterOlympics! #TasteTheGold #HersheysGold’


 

                         Hershey’s                                                          M&M’s
M&M’s
It has around 90k+ followers and 599 following. It has more likes than Hershey’s on its page. Most of its tweets based on attracting people towards its products that’s why they always tweet or post animated videos and photos so that children can attract towards them. It has tweeted approximately 9000 times and it has joined twitter before Hershey in the year of 2008.
The most successful tweet is a video which has 100k+ views which is made on how M&M’s candies are made and why they not melt in hand. This tweet is their successful tweet because it has more views than others tweets and it is based on how candies are made.


The keyword sentence of their successful tweet is:
‘Here’s why @mmschocolate’s candies never melt in your hand’

 



                       

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