SEO AUDIT BRAND A VS BRAND B

This is a template.  Remember to remove sample titles, subtitles and content.

Title:  Choco’s world

Written by:   Lovpreet Singh          

Subtitle:  Hershey and M&M’s

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers?

 Because it is cost effective and it does not stop working anytime and it also grabs more market share.

SEO Audit	Brand A	Brand B
Screen Captures of both Brand’s home pages:	(Hershey , n.d.)	(M&M's, n.d.)
1.     URL:	https://www.thehersheycompany.com/en_us/home.html	http://www.mms.com/
2.     Page Title	Hershey	M&M’s
3.     Meta Description	Content="Based in Hershey, PA, The Hershey Company produces chocolates and other snacks. Get product, CSR and financial information. Learn about jobs and read news and blog.">	Content="M&M'S Chocolate Candy Official website. Chocolate fun with M& M’S, America's favorite spokescandies, free online games, M& M’S Racing, chocolate candy recipes and more.
4.     Meta Keywords :	content="">	content="M&M'S, mms, mandms, M&MS, M&M, milk, chocolate, candy, candy, candies, chocolate candy, candy bars, milk chocolate, chocolate candies, chocolate candy recipes, chocolate fun, candy fun, M&M'S racing, M&M'S Nascar, mms, m and m's, mm's, M&M'S Chocolate Candy" />
5.     Structural elements:  H1, H2, H3	H1= <h1><span style="color:#fff;">GOODNESS<br />AMPLIFIED</span></h1> H2= none H3= none	H1= <h1><a href="/" data-filter="#home" data-tracking="MMS_Logo" onclick="callFloodlight_same('4198689','traff284','MMs-C0');"><img id="MMS_Lentil_Logo" src="Resources/img/im-red-lentil.png" alt="M&amp;M" /></a></h1> H2= <h2>M&amp; M’S<sup>&reg ;< /sup> Crispy. <br />So good. They´re back.</h2></article> H3= <h3 class="title">Meet the Crew</h3>
6.      Bold/Strong tags and 7.     Italic/em tags	6.<b><span style="color: #fff;">&gt;</span>&nbsp;<a target="_blank" href="https://www.hersheys.com/content/franchise/en_us/promotions/teamUSA.html" style="color: #fff;">READ MORE</a></b></h6> 7.Italic= none	6. Bold = None 7. Italic = None
8.     Alt Text	alt=""/></no script>	alt="M&amp;M" /></a></h1>
9.     Page Load Time (estimate or use Moz)	2 sec	2 sec
10.  Call-to-action:	It shows us to spread goodness in right directions.	It shows us that chocolates are crispy and crunchy.
11.  Anchored Text:	Products, responsibility and news center	Characters, nascars, legal, privacy and nutrition
12.  Mobile Friendly: Yes/No	yes	yes
13.  Social Media: (List all SM icons on the home page.	·         Twitter ·         YouTube ·         Instagram	·         Facebook ·         Pinterest ·         YouTube

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

Ans.  According to the graph, Hershey is more fluctuate than M&M’s and these both chocolates are on the same level in the google trend graph. But in future it seems that Hershey is going up as compared to M&M’s. (Google trends, n.d.)

 

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

·         Hershey:  chocolate syrup, Hershey’s recipe, Hershey’s chocolate factory

·         M&M’s:  M&M’s flavours, coupons, history (Lsi, n.d.)

Summary:

Brand A’s strengths are:  1.Largest chocolate manufacturer

2. Wide distribution

3. Innovative chocolate brand

Brand B’s strengths are 1. Capable of striving in all areas of global market.

2. Take great prides in ethical marketing practices.

3. Simplicity of the brand name.

Areas that need improvement in M&M’s is to emphasize new forms for their product.

 Hershey needs to expand their limits.

The keyword sentences found on the sites

·         Hershey: none

·         M&M’s: chocolate candies, chocolate candy recipes, chocolate fun, milk chocolate and candies.

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

Ans.  To conclude, it is difficult to compare which chocolate is best but Hershey has little bit popularity than M&M’s and Hershey has the strongest SEO. No, there were no surprising results in google trends.

APA Citation Sample (in alphabetical order):

References

Google trends. (n.d.). Retrieved from https://trends.google.com/trends/explore?q=chocolates,hershey,m%26m

Hershey . (n.d.). Retrieved from https://www.thehersheycompany.com/en_us/home.html

Lsi. (n.d.). Retrieved from https://lsigraph.com/analysis/?aweber=1

M&M's. (n.d.). Retrieved from http://www.mms.com/