This is a template. Remember to remove sample titles, subtitles and content.

Title: SEO Audit

Written by: Sehajpreet Kaur

Subtitle: Snickers and Godiva

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers as it helps in making your website easy for both users and search engine robots to understand.

SEO Audit

Brand A

Brand B

Screen Captures of both Brand’s home pages:

(Snickers, n.d.)

(Godiva, n.d.)

1. URL:

https://www.snickers.com/Product/Snickers

http://www.godiva.com/

2. Page Title

Snickers

Godiva

3. Meta Description

"Welcome to the official SNICKERS® Brand site. You’re not you when you’re hungry™. SNICKERS® satisfies."

"Send the most indulgent gourmet chocolates, truffles, holiday gifts and more. Delivering personalized chocolate gifts & baskets for over 80 years. "

4. Meta Keywords :

"Snickers,Candy,Snickers Bar,Candy Bars,chocolate,chocolate candy,chocolate bars,snickers chocolate,mars candy,mars chocolate,peanuts,nougat,caramel,nougat candy bar,candy products,mars candy,mars chocolate,mars snickers,candy bars with peanuts,oldest candy bars,most popular candy,most popular candy bars"

"godiva, godiva chocolate, chocolate truffles, chocolate gift baskets"

5. Structural elements:

H1, H2, H3

<h1> ">Snickers</a>

<h2>Snickers<sup>®</sup></

<h3>So original it brings original meaning to the word original.

H1- none

6. Bold/Strong tags and

7. Italic/em tags

<b>For prizing and complete details, see Official Rules at <a target='_blank' href='http://www.eata.snickers.com/en-us/Rules'>www.eata.snickers.com

<i>- none

<b>FREE STANDARD SHIPPING ON ORDERS OVER $60,

<i>- none

8. Alt Text

alt="share on twitter"

alt="Valentine's Day Catalog"

9. Page Load Time

(estimate or use Moz)

2 Sec

10. Call-to-action:

The website tells us to share its content on Facebook and Twitter and like the page on Facebook.

The website looks very attractive and tells to register or sign up.

11. Anchored Text:

· Back Home

· Share

· Like

· Search

· Gift Cards

· Stores

· Rewards

· Experience Godiva

· Godiva Cares

12. Mobile Friendly:

Yes/No

Yes

13. Social Media:

(List all SM icons on the home page.

· Facebook

· Twitter

· Facebook

· Twitter

· Instagram

· Pinterest

· Google Plus

· You tube

Google Trends:

Include your topic, and your two brands. Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights. Include one to two sentences in your own words that outlines the topic and the two brands you compared. Discuss the results you obtained from Google Trends. What observations can you make about the search interest in this topic over the past 12 months?

Ans- The results that are obtained from google trends are that snickers brand is less fluctuating and Godiva remains constant. It is seen that people have more interest in Snickers chocolate rather than Godiva after 29 Oct, 2017. (Google Trends , n.d.)

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSI Graph Keyword Generator. Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites. Target at least 3 per brand.

· Snickers- snickers bar price, snickers ingredients, snickers bar nutrition

· Godiva- Godiva chocolate truffles, Godiva chocolate store, Godiva dark chocolate (LSI Graph, n.d.)

Summary:

Brand A’s strengths are that it has popular brand name, great taste and packaging, and is also perceived as health bar.

Brand B’s strengths are that they are high premium quality chocolate and has wide variety of selection.

Areas that need improvement are that Snickers need to improve their advertisement and Godiva has to improve their production timing as it consumes a lot of time in manufacturing.

The keyword sentences found on the sites were snickers, candy, snickers bar, peanuts, nougat, nougat candy bar, most popular candy bars, candy bars with peanuts, candy products, Godiva, Godiva chocolates, chocolate truffles, chocolate gift baskets.

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit. Were there any surprises?

Ans- It is difficult to compare between both of the brands because both brands are famous in the market and both of them have good taste but we can say that snickers have more sales than Godiva in the market and their were no surprises.

APA Citation Sample (in alphabetical order):

References

Godiva. (n.d.). Retrieved from http://www.godiva.com/

Google Trends . (n.d.). Retrieved from https://trends.google.com/trends/explore?q=chocolate,snickers,godiva

LSI Graph. (n.d.). Retrieved from https://lsigraph.com/analysis/?aweber=1

Snickers. (n.d.). Retrieved from https://www.snickers.com/Product/Snickers

CHOCO'S WORLD

Tuesday, 27 February 2018

SEO AUDIT BRAND A VS BRAND B