content marketing campaign

Content marketing campaign  

·         The most successful campaign for Hershey’s is ‘Hershey kisses marketing campaign’. This is a product name which families can easily afford.

          

           Hershey’s kisses

                                                                            

·         The successful campaign for M&M’s is ‘Better with ‘M’ campaign’. This is a 30 second television commercial which shows that how its chocolates make moments more fun and delicious.

  

    Better with ‘M’

      I will choose Hershey brand to come up with a new content marketing campaign. In this campaign I will launch a product to promote it more on high level. Following are some details of launching a campaign:

·         Launching a Hershey milk chocolate with some lucky coupons to families for a trip to country on its every social media sites.

·         The idea to do this campaign is to promote brand and to make family.

·         My audience is families and kids.

·         I will make a website for this which can easily help to straight go to this product. As the Hershey’s reputation my goal is to get around 1 million likes and followers. I would make a YouTube channel of this campaign so people will know more and by posting videos it is easy to promote it. My motive is to get thousands of subscribers. I will provide a link to direct go this campaign online.

·         I am planning to launch this campaign on Christmas’s eve because most of the individuals like to travel during Christmas week.

·         Social strategy platforms:

o   Facebook

o   YouTube

I am thinking of promoting it on this two social sites because most of the individuals are on Facebook and YouTube.

·         This campaign will attract people because nowadays people like to travel to different countries ad this is the best opportunity for them to see the world because this is a seven day trip. This campaign will help to promote Hershey’s product and would engage people in it.