BLOG POST #2- A VS Brand B on Twitter

Brand A is Butterfinger Brand B is Lindt Lindor. Butterfinger twitter account link is account is https://twitter.com/Butterfinger?lang=en


Lindt Lindor is https://twitter.com/LindtCanada?lang=entwitter


The both companies uses 50/50 rule while posting on twitter account


The Butterfinger post after a week or two. They usually tweet about promotion and coupons. They usually used both images and videos sometimes hyperlinks and hashtags. On recent post they post a hashtag of #NationalPeanutButterLoversDay, #NationalBrownieDay, #NationalCandyCornDay, #NationalEatWhatYouWantDay. But lindt Lindor post after 2-3 days. They also post hashtags such as #LindorSticks ,#LoveLindt, #LindtExcellence #EverydayExcellence #Recipe http://lindt.me/Kk1p, #LoveLindt #LindtGoldBunny #LindtChick, #LoveLindt #Easter #LindtGoldBunny, #HappyValentinesDay! #LoveLindt


Butterfinger tweets are around 12.6K, their followers are around 100K, their likes are about 9,820K whereas lindt Lindor they tweets around 3,241K, their followers on twitter account are 13.1K, their likes on twitter account are 532.


Recent tweet of butterfinger: #NationalEatWhatYouWantDay





It was successful tweet 95 people love it and 10 people share this twee and 29 people retweet it. It was on national peanut butter day.


Recent tweet of lindt Lindor: #LoveLindt #Easter #LindtGoldBunny






It was good tweet on Easter day 24 people love it and 15 people retweet it and 10 folks comment on this post. According to me these both tweets are successful because they had a reason to post these post on an event which people love to see.