SEO AUDIT BRAND A VS BRAND B

 

Title: SEO AUDIT

Written by: SANDEEP KAUR

Subtitle: Lindt Lindor and Butterfinger

Introduction

Include an Introduction that explains why SEO is an important consideration for marketers.

SEO Audit	Brand A	Brand B
Screen Captures of both Brand’s home pages:
1.     URL:	http://www.lindt.ca/en/shop/our-brands/lindor-ca	https://www.butterfinger.com/
2.     Page Title	Lindt Lindor	Butterfinger
3.     Meta Description	Browse our range of Lindor chocolate here; discover the current range of Lindor chocolates including delicious chocolate truffles, cornets, bars and more.	Official website of Butterfinger candy bars, peanut butter cups, and bites. Learn more about the all American classic that can never be replaced.
4.     Meta Keywords :	content="" />	content="" />
5.     Structural elements:  H1, H2, H3	H1= Lindor H2= none H3=none	H1= none H2= none H3="title">Butterfinger<sup>&reg;</sup> Crisp</h3>
6.     Bold/Strong tags and 7.     Italic/em tags	None	6. Recipes</b></h3> 7. none
8.     Alt Text	<link rel="alternate" hreflang="en-GB" href="http://www.lindt.co.uk/shop/our-brands/lindor">	"Butterfinger" src="/Images/butterfinger-logo.png" />
9.     Page Load Time (estimate or use Moz)	3 second	2 second
10.  Call-to-action:	Perfect for your everyday and make your moments special and entertaining	It show us that buy this chocolate it is crunchy and crispy.
11.  Anchored Text:	Lindt Group Career English Find Us Contact Us	·  blondies  ·  mug cake  ·  truffles  ·  shortbread cookies
12.  Mobile Friendly: Yes/No	Yes	Yes
13.  Social Media: (List all SM icons on the home page.

 

Google Trends:

Include your topic, and your two brands.  Include the search terms with your screen capture.

Google Trends Insights:

Provide Insights.  Include one to two sentences in your own words that outlines the topic and the two brands you compared.  Discuss the results you obtained from Google Trends.  What observations can you make about the search interest in this topic over the past 12 months?

According to the survey chocolates are in demand between 50 to 75 percent. In March 2017 Lindt share increase slightly but butterfingers not, it was constant.

 

Latent Semantic Indexing Keywords:

Generate a list of LSI keywords from the LSIGraph Keyword Generator.  Search your sites and identify any LSI Keywords that you can find on either of your brands’ sites.  Target at least 3 per brand.

Lindt:  1. Lindt chocolate flavors

            2. Lindt Lindor prices

             3. Lindt chocolate truffles

Butterfinger: 1. Butterfinger candy bar cake

                        2. Nestle Butterfinger bar

                        3. Butterfinger delight

Summary:

Brand A’s strengths are it has high brand loyalty and it has great taste and packaging

Brand B’s strengths are they have strong social media platform and it is not as sweet but tasty

Areas that need improvement Lindt has to do strong their social media platform

The keyword sentences found on the sites were taste, butter, healthy, chocolates, milk, bar, quality, quantity, ingredients, cocoa, sweet, dream, melting, care, delicate.

 

Conclusion:

Include a conclusion that outlines which brand has the strongest SEO and performed best though the audit.  Were there any surprises?

Butterfinger has strongest SEO than Lindt Lindor. Yup there are so many surprises such as I thought people buy Lindt more than Butterfinger but Butterfinger is better than Lindt. It was good to know more facts about the google trends.

References

Brand Name A.

(2018). Retrieved from lindt : http://www.lindt.ca/en/

Brand Name B. (2018). Retrieved from butterfinger: https://www.butterfinger.com/

(2017). Retrieved from LSI keywords: https://lsigraph.com/

(2018). Retrieved from lindt : http://www.lindt.ca/en/

(2018). Retrieved from butterfinger: https://www.butterfinger.com/

(2018). Retrieved from gogle trends: https://trends.google.com/trends/

(2018, 02 13). Retrieved from butterfinger chocolate: view-source:https://www.butterfinger.com/