This
is a template. Remember to remove sample
titles, subtitles and content.
Title: …seo audit…………...
Written
by: …Muskan billa…………………..
Subtitle: ……kitkat and reese’s …………………
Introduction
Include an
Introduction that explains why SEO is an important consideration for marketers ………………………….. .
SEO Audit
|
Brand A
|
Brand B
|
Screen Captures of both Brand’s home pages:
|
||
1.
URL:
|
|
|
2.
Page Title
|
kitkat
|
Reese’s
|
3.
Meta Description
|
You know what
to do, just click/tap and... Have a break, have a KITKAT."><meta
name=keywords content="KITKAT, KITKATs, Break, Chocolate,
|
Get ready to look at tons of
chocolate and peanut butter goodness. Shop our products, discover recipes,
find crafts, and enjoy the REESE'S Brand
|
4.
Meta Keywords :
|
content="KITKAT, KITKATs, Break, Chocolate, Finger"
|
content="Product
|
5. Structural
elements:
H1, H2, H3
|
<h1>Have
a break, have a KitKat.
H2= none
H3=none
|
H1=none
<h2>WITH
YOUR EXISTING ACCOUNT FROM...</h2>
H3=none
|
6.
Bold/Strong tags and
7.
Italic/em tags
|
None
None
|
<b>= none
<i>Reese's
Pieces</i>
|
8.
Alt Text
|
alt=KITKAT
alt="Have a break, Have a KitKat"
|
alt="reeses
|
9.
Page Load Time
(estimate or use Moz)
|
2
sec
|
2
sec
|
10. Call-to-action:
|
The
website framed a good home page and looked attractive with its brand images.
|
The
website was very attractive with its live features.
|
11. Anchored
Text:
|
·
Buy now
·
Contact
us
·
Social
media websites
|
·
Learn
more
·
Our
recipe
·
Our
brands
|
12. Mobile
Friendly:
Yes/No
|
Yes
|
Yes
|
13. Social
Media:
(List all SM icons on the home page.
|
·
Facebook
·
Youtube
·
Google+
·
Pintrest
·
tumblr
|
·
facebook
·
google+
·
twitter
·
instagram
|
Google Trends:
Include your topic,
and your two brands. Include the search
terms with your screen capture. (trends.google.com, n.d.)
Google Trends Insights:
Provide Insights. Include one to two sentences in your own
words that outlines the topic and the two brands you compared. Discuss the results you obtained from Google
Trends. What observations can you make
about the search interest in this topic over the past 12 months?
The graph shows that kitkat
is more fluctuate than rees’s and these both chocolates are not on the same
level in the google trend graph.
Latent Semantic Indexing Keywords:
Generate a list of LSI
keywords from the LSIGraph Keyword Generator.
Search your sites and identify any LSI Keywords that you can find on
either of your brands’ sites. Target at
least 3 per brand.
dark chocolate, chocolate
candy, world famous chocolate
Summary:
Brand A’s strengths
are …
·
it has a
strong brand name of nestle………….
Brand B’s strengths
are …
·
the best and
nutritious peanut butter cups………..
Areas that need
improvement …none……………..
The keyword sentences found on the sites were ……
chocolate
candies chocolate candy recipes, chocolate fun ………..
Conclusion:
Include a conclusion
that outlines which brand has the strongest SEO and performed best though the
audit. Were there any surprises?
References
(n.d.). Retrieved from
www.hersheys.com. https://www.hersheys.com/reeses/en_us/home.html
(n.d.).
Retrieved from trends.google.com. https://trends.google.com/trends/explore?q=chocolates,kitkat,rees%27s
amazing background
ReplyDelete